"I" problems are nothing new. 
There's a lot of discussion regarding the "I" problems among Christians today, particularly in a culture still learning to navigate social media. So much emphasis is placed numbers---number of likes, number followers, number of shares, dollars earned, etc. The "self" focus has become even more pervasive. It's slipping into Christian music and books. It's becoming deeply ingrained in church culture, particularly in America. 
It's time to shift our focus.